Cookie Policy
Last updated: 28 July 2026
This Cookie Policy explains what cookies are, which cookies Norwell Nutrition Ltd uses on vitalaoshoulder.world (the "Website"), why we use them and how you can manage your preferences.
This policy should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device on future visits and remember information about your preferences or actions. Cookies may be session-based (deleted when you close your browser) or persistent (remaining on your device for a set period).
Similar technologies, such as local storage and pixel tags, may also be used and are covered by this policy.
2. Legal Basis
We operate under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR. Strictly necessary cookies do not require your consent. All other cookies require your freely given, specific and informed consent, which we obtain via our cookie banner before any non-essential cookies are set.
We implement Google Consent Mode v2. All consent signals default to denied on first visit. Consent signals are updated to "granted" only if you click "Accept" on the cookie banner. Your preference is stored in localStorage under the key cookieConsent and respected on all subsequent visits.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be switched off. They do not store any personally identifiable information.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookieConsent | Norwell Nutrition | Stores your cookie consent preference | 12 months (localStorage) |
3.2 Analytics Cookies (consent required)
These cookies help us understand how visitors interact with the Website by collecting and reporting information anonymously. They are only set after you accept cookies.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| _ga_* | Google Analytics | Used to persist session state | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _gat | Google Analytics | Used to throttle request rate | 1 minute |
3.3 Advertising Cookies (consent required)
These cookies may be set through the Website by advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are only set after you accept cookies.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Used by Google AdSense for experimenting with advertisement efficiency | 3 months |
| IDE | Google DoubleClick | Used for targeted advertising | 13 months |
4. Google Consent Mode v2
Our Website uses Google Consent Mode v2. The following consent signals are controlled by your banner choice:
ad_storage- controls storage related to advertisingad_user_data- controls sending user data to Google for advertisingad_personalization- controls personalised advertisinganalytics_storage- controls storage related to analytics
All signals default to denied. They are updated to granted only upon explicit acceptance. functionality_storage and security_storage remain granted at all times as strictly necessary.
5. How to Manage Cookies
You can manage your cookie preferences in the following ways:
- Cookie banner: on your first visit, use the "Accept" or "Reject non-essential" buttons. Clearing your browser's local storage will reset your preference and the banner will reappear.
- Browser settings: most browsers allow you to refuse, delete or control cookies through their settings menu. Visit aboutcookies.org for guidance.
- Google Analytics opt-out: install the Google Analytics opt-out browser add-on.
- Advertising opt-out: visit youronlinechoices.com or optout.aboutads.info.
Please note that disabling certain cookies may affect the functionality of the Website.
6. Third-Party Cookies
We embed content from or link to third-party services (e.g. Google Fonts, which loads fonts from Google servers). These third parties may set their own cookies. We have no control over those cookies and recommend reading the relevant third-party privacy and cookie policies.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation or our practices. The "Last updated" date at the top of this page will be revised accordingly.
8. Contact Us
If you have questions about our use of cookies, contact us at:
info@vitalaoshoulder.world · +44 20 3948 1120
12 Whitfield Street, London, W1T 2RH